I came across Stefan Sagmeister's site today and decided to check out some old work.
I'm completely overcome by some of his work, particularly this one. Here is the description:
"A poster advertising design exhibitions in Osaka and Tokyo with a classic before/after situation. The top picture shows Stefan Sagmeister at 178 pounds, the bottom picture shows him one week later, having consumed all the shown food items and gained 25 pounds. Not an enjoyable binge."
You see, I tended to think that the most important designers today were people like Experimental Jetset, who - get this - make posters using Helvetica differently.
But I digress. This is not to downplay the importance of EJ, who does do amazing, eye-catching, and industry-changing work. However, for someone like Sagmeister to do a photo shoot using his own body as a prop and gaining weight (which, by the way, if you haven't been reading the newspapers, is something looked down upon in today's society) to express the meaning, is simply revolutionary.
I think many more people would be doing work like this if they weren't scared of what the client would think.
